The 3 “P” Approach to More Creative Marketing
When was the last time you looked at something differently?
I was in San Francisco June 7-10 for the International Association of Business Communicators’ (IABC) Conference, and had the pleasure of hearing Sam Harrison of Zing Zone speak on creative marketing and its three components: Passion, Performance and Pitch.
His talk was well worth my time because it provided some really great inspirational ideas on how to be more creative at doing what I do. It also lit a fire under me to “think” differently - not out-of-the-box thinking, but looking at something in another light or perhaps from the inside out.
An example. I am a New York Times crossword puzzle fanatic. Most everyone works the puzzle from Clue 1 Across, then proceeds to work his or her way down. What I took away from Sam’s talk was to begin with the last clue, first, then work my way up to the top of the puzzle.
I know what you’re thinking - so what?
Try it. Look at something in a new way or try something new. Using his 3 “P” approach, see how you can come up with your own path:
- Passion. Think back to the time when you were really passionate about your profession. What motivated you to become an accountant and how can you bring that passion to your clients?
- Performance. Learn how to perform more creatively for bigger and better clients. The more you’re creative, the better you’ll be at attracting prospects and turning those prospects into clients.
- Pitch. The next time you’re with a client, think about how you can provide some kind of service that is unique. Not only will you be inspired by coming up with something other than the norm; chances are you can cross-sell the heck out of other services in your firm.
Inspire yourself and others with this approach. It works.
